Even though Twitter has been around for quite some time, it continues to see growth in its user base. Next, let’s dive into some Twitter usage statistics. It’s still a popular choice for making connections online. With a penetration rate of 45%, it doesn’t seem that Twitter is going anywhere anytime soon when it comes to its UK users. In 2020, Twitter’s Penetration Rate in the UK Was 45%
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Here’s a full breakdown of how people are using Twitter: But how do people primarily use Twitter? In the U.S., it turns out the main reason for using Twitter is to get news. We turn to social media for a number of reasons. 48% of Users Turn to Twitter to Get the Latest News users, meaning there’s a particularly active group of users publishing a large chunk of content. Data shows that 10% of Twitter users are responsible for 92% of the tweets from all U.S. That means most people are visiting Twitter to consume, rather than create. In fact, it seems most users only tweet once per month on average. 10% of Twitter Users Are Responsible for 92% of TweetsĪs it turns out, most Twitter users aren’t super active when it comes to actually sharing content. Ranking in 15th place in terms of the number of users, Twitter falls behind platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest.
Twitter Ranks as the 15th Most Popular Social Network To kick things off, here are a few top Twitter statistics that every marketer should know about the platform and its popularity.
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